Ocean Attitudes 2001: Conservation through Consumer Action

Powerpoint Presentation Contents

1. SeaWeb
2. Overview of Findings
3. Overview of Findings, continued
4. Most Americans Have Negative View
5. Half Believe the Condition of Oceans Has Deteriorated
6. People Likely to Evaluate Coastal Waters Condition as Negative
7. Health Impacts Considered Most Urgent
8. Conservation Connection through Legacy and Health Concerns
9. Coral Reef Destruction is Middle Tier Concern
10. Confusion about Reef Habitats
11. Strong Support for Marine Reserves
12. Protection of Reefs among Top Goals
13. Public Favors Prohibition of Tropical Fish and Coral Collection in Protected Areas
14. Damage and Personal Actions
15. Popularity of Environmental Action as Consumers
16. Willingness to Modify Purchase Behavior
17. Momentum Behind Consumer-Driven Conservation
18. Two Areas of Consumption Concern
19. Great Interest in Using Purchase Behavior in Support of Reef Stewardship
20. Conclusion

Also See:

Spruill and Dropkin's paper, "Ocean Attitudes 2001: Conservation through Consumer Action" in online proceedings volume.

Online proceedings: Global Trade and Consumer Choices: Coral Reefs in Crisis

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