Overview

Target Your Market

Take advantage of a unique opportunity to reach the people who help create your marketplace.

The AAAS Annual Meeting brings together a diverse array of leading scientists, engineers, educators, and policy-makers, and includes hundreds of reporters from national and international media. The meeting attracts attendees from all U.S. states and territories as well as up to 50 countries. It is a vital part of your marketing mix.

• One third of attendees are under 35 years old, one-third are 35 to 54; and one-third are 55 or older
• About 40 percent of attendees are engaged in the Biological Sciences
• Attendees with Ph.D. degrees represent 55 percent
• About 60 percent are scientists, researchers, and academicians
• About 20 percent are administrators and managers

Sponsorship Opportunities

Opportunities are still available that reflect the uniqueness of not only the meeting but also the attendees. You will reach thousands of people who represent an interdisciplinary mix of fields in science and technology: biological, social and behavioral, earth, math and computer sciences, physics, medicine, biochemistry, chemistry, engineering, and more. This audience includes major players from industry and government at all levels as well as academia and the news media.

Diversity

The AAAS Annual Meeting offers opportunities to sponsor events that celebrate the diversity of the science and engineering community.

International Reception (SOLD)
On Friday, 19 February, from 5:00 p.m. until 6:30 p.m., AAAS invites all international meeting attendees to a welcome reception. Specialty appetizers and beverages are served. This event typically draws 300 to 400 registrants representing 56 countries. Special signage indicating your organization's support is placed at the entrance to the venue. In addition, you receive:

• Recognition on all invitations
• A prominent reference at the event
• Recognition through on-site signage

Women and Minorities in Science Networking Breakfast
Minority Women in Science, a national networking group, hosts discussions on equity among minorities and women in the scientific community. The objectives are to identify and share information on resources and programs about mentoring as well as strengthening communication among young women and minorities. It includes:

• Signage at the event
• Announcement in the Program Book

Media Outreach

The Annual Meeting typically draws hundreds of reporters, editors, producers, and freelance writers from nearly 45 different countries. Media outlets include the Associated Press, BBC News, Reuters, Asahi Shimbun, The New York Times, Los Angeles Times, San Francisco Chronicle, The Philadelphia Inquirer, Boston Globe, Financial Times, The Guardian, German Public Radio, and Frankfurter Allgemeine Zeitung as well as the world's top online science reporters and bloggers.

The Newsroom is also open to public information officers from national and international institutions, including Argonne, Fermi, and Brookhaven national labs, CERN, Chinese Academy of Sciences, Cornell University, Columbia University, European Commission, Google, Harvard University, Howard Hughes Medical Institute, Imperial College London, Indian Institute of Science, Johns Hopkins University, Max Planck Institutes, and more.

Visit The Media Center to learn more about the many sponsorship opportunities available.

Participant Connections

Take advantage of a unique opportunity to reach the people who are part of your marketplace. The AAAS Annual Meeting brings together a diverse array of leading scientists, engineers, educators, and policy-makers. The meeting attracts attendees from all U.S. states and territories as well as up to 60 countries.

Consider these sponsorship possibilities:

Tote Bags
Each attendee is given your company-branded, high-quality tote bag. Because many attendees keep them, this sponsorship opportunity offers visibility long after the 2010 Meeting. It includes:

• Company logo on tote bag
• One free tote-bag flyer

Cyber Café
Located in the Exhibit Hall during three days of the meeting: Friday, Saturday, and Sunday. Sponsorship includes:

• At log-in, monitors display the organization's logo
• Signage at the Internet Access area
• Your informational handouts in the area

Exclusive Exhibit Hall Aisle Signage
Increase awareness of your company by exclusively displaying your company logo on all aisle signs throughout the show floor. Attendees will see your logo each time they look for a double-sided aisle number.

Energy Breaks
Invest in an energy snack at 10 a.m. in the Exhibit Hall. Sponsor signage will be placed near the break station.

General Poster Session
This poster session is open to post-docs and professionals. It provides an opportunity to place your organization in front of a broad community of scientists attending the AAAS Meeting.

Public Engagement

The AAAS Annual Meeting provides opportunities for public awareness of and participation in science and technology. Build on and move beyond traditional public education efforts by sponsoring more inclusive and exciting public engagement opportunities.

Sixth Annual Family Science Days
Your organization is invited to play a lead role in this popular event. Activities for children and families promote interest in science and demonstrate the excitement of discovery. This event draws an average of 2,000 people.

Meet the Scientists Series
Your brand will be front and center for this special series, which is part of Family Science Days. Charismatic scientists and engineers—particularly those with "cool jobs," at earlier stages in their careers, and who exemplify diversity—are invited to do short, lively presentations appropriate for students between the ages of 12 and 17 followed by one-one-one interactions with them.

Conference Banner
Display a company banner in highly visible areas. Grab the attendees' attention when they arrive, register, walk to the sessions, and leave for the day. Installation and dismantling are included in each package.

Meeting Venue Sponsor Signs
These unique signage opportunities are available in high-visibility locations. The 4-foot by 8-foot signs will be placed in highly trafficked areas in the San Diego Convention Center. Don't miss the opportunity to highlight your organization and marketing message. Package includes displaying five double-sided signs.

Broadcast E-mails
Want to ride our marketing coattails? Here's your chance. Be the exclusive advertiser on the AAAS promotional broadcast e-mails sent to professionals who have expressed interest in both the conference and exhibition. One banner advertisement (468 pixels x 60 pixels) will appear on monthly broadcasts. Please call or e-mail us for an update on the distribution schedule.

STEM Education

Foundations for success in science and technology depend on improving science, technology, engineering, and mathematics (STEM) education, from pre-school to graduate school. With this in mind, the Obama Administration's science plan includes $1.5 billion in funding over the next 5 years to enhance STEM education. Many countries are making similar investments. Invest in the future by supporting the scientists of tomorrow.

Naturally Obsessed
Sponsor the viewing of a fascinating documentary—"Naturally Obsessed: The Making of a Scientist"—in the Exhibit Hall. The film offers a penetrating view of life in a lab, provides unique insights into biological research, and honestly portrays the quid-pro-quo of the apprentice system, by which aspiring scientists work under a master scientist at the frontiers of biomedical research, hoping that their contributions will earn them a Ph.D. degree. The film is shot at the Shapiro lab at the Columbia University Medical Center in a way that the lay person can easily understand. It presents a picture of the lab's work toward paving the way for a new generation of "designer drugs."

• Signage at the event
• Announcement in the Program Book

American Junior Academy of Sciences Poster Session and Formal Dinner (SOLD)
See your organization's logo in all advertising and collateral materials including, but not limited to, the Program Book, Pocket Guide, and Poster Guide. Recognition signage is displayed at each event's entrance.

Naturally Obsessed
Sponsor the viewing of a fascinating documentary—"Naturally Obsessed: The Making of a Scientist"—in the Exhibit Hall. The film offers a penetrating view of life in a lab, provides unique insights into biological research, and honestly portrays the quid-pro-quo of the apprentice system, by which aspiring scientists work under a master scientist at the frontiers of biomedical research, hoping that their contributions will earn them a Ph.D. degree. The film is shot at the Shapiro lab at the Columbia University Medical Center in a way that the lay person can easily understand. It presents a picture of the lab's work toward paving the way for a new generation of "designer drugs."

• Signage at the event
• Announcement in the Program Book

Student Poster Competition
This competition is open to college undergraduate and graduate students. Sponsorship helps underwrite cash prizes, award certificates, and logistics. Don't miss out on this opportunity to put your company in the spotlight as a major supporter of budding scientists.

Student Poster Competition Reception
Light snacks and refreshments are served in the Exhibit Hall.

Customized Sponsorships

Tailor your sponsorship to better fit your marketing strategy. A customized approach can be designed.

Advertising, Registration, and Exclusive Networking Benefits

• Complimentary full Passport Registration (access to all program events)
• Access to the Pre-Registration General Attendance Mailing list, with a choice of electronic format (excluding e-mail addresses)
• Distinguished sponsor badge ribbons given to all employees to recognize their support of the AAAS Annual Meeting
• Ad space reserved for your organization in the Program Book, circulation 5,000
• Sponsorship recognition in 6 issues of Science. Ads will have your organization's logo prominently placed within the ad. Total print and on-line readership of Science each week is estimated at 1 million.
• Logo in Program Book CD
• Logo on kick panels at Registration counters, visible to thousands
• Inclusion in the sponsorship recognition ad contained in the Program Book and Pocket Guide; circulation, 5,000
• Your organization's media kit placed in the Newsroom

Other AAAS Opportunities

Continue the momentum you gain as a sponsor of the AAAS Annual Meeting with additional sponsorships during the year.

AAAS Forum on Science and Technology Policy
Sponsor this prestigious annual forum held in the spring. Key policy-makers and high-level members of the scientific and engineering communities gather for candid discussions about policy issues and Administration priorities. Publications distributed at the Forum include the AAAS Science and Technology Policy Yearbook, AAAS Report on R&D, and Congressional Action on R&D.

Sponsorship Opportunities at the Annual Meeting

• Diversity
• Media Outreach
• Participant Connections
• Public Engagement
• STEM Education
• Customized Sponsorships
• Other AAAS Opportunities