Dr. Amory B. Lovins, a MacArthur Fellow and consultant physicist, has advised the energy and other industries for more than three decades as well as the U.S. Departments of Energy and Defense. His work in more than 50 countries has been recognized by the "Alternative Nobel," Onassis, Nissan, Shingo, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, nine honorary doctorates, and the Heinz, Lindbergh, Jean Meyer, Time Hero for the Planet, and World Technology Awards. He advises industries and governments worldwide, and has briefed 19 heads of state. He co-founded and leads Rocky Mountain Institute (www.rmi.org), an independent, market-oriented, entrepreneurial, nonprofit, nonpartisan applied research center that creates abundance by design. Much of its pathfinding work on advanced resource productivity and innovative business strategies is synthesized in Natural Capitalism (www.nat-cap.org). More than 80 Fortune 500 firms have lately used or invited RMI's consultancy. RMI earns most of its revenue from such programmatic enterprise, including the super-efficient redesign of nearly $30 billion worth of facilities in 28 sectors, and has spun off four for-profit firms (e.g., E source, www.esource.com, and Fiberforge, www.fiberforge.com, which Mr. Lovins chairs). His Pentagon-cosponsored 29th book (2004), Winning the Oil Endgame (www.oilendgame.com), is starting to be implemented in the private sector.