Panelists Explore How Innovative Media Can Engage a New Generation with Science

With a new media universe emerging in the form of blogs, virtual worlds and hip magazines, three new media pioneers on a AAAS panel showed how a generation of tech-savvy global citizens is gaining access to the wonders of science.

Speaking at the 2008 AAAS Forum on Science and Technology Policy in Washington, D.C., the speakers showed off online islands with virtual telescopes, blogs that network millions of science aficionados around the world, and media empires that include dozens of blogs and glossy publications that reveal the beauty and sexiness of science and technology.

"A news source must reflect the culture, ideology, and attitudes of the next generation to get them interested in what they have to say," said Adam Bly, founder and CEO of the Seed Media Group, with includes everything from blogs to a stylish magazine. "Science is at an unprecedented level globally and the new generation is increasingly interested in what science has to offer."

Bly spoke 9 May alongside Sheril Kirshenbaum, a science blogger who co-hosts The Intersection and contributes to the Wired Science blog Correlations, and Anthony Crider, associate professor of physics at Elon University in Elon, North Carolina, and co-founder of SciLands, an archipelago of science-themed islands in the virtual world of Second Life.

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