Our activities focus on providing scientists and scientific institutions with the resources they need to have meaningful conversations with the public.
Workshops in Action
Through discussion, self-reflection, small group work, and on-camera practice sessions, we focus on the importance of effective communication to clearly convey scientific concepts. We encourage you to apply the techniques and practice sessions to your own work and ask questions along the way.
The specifics of each workshop vary depending on the size, specialization and individualized needs of the hosting institution or group. We host workshops for groups as small as 10 and as big as 100.
Some of the most commonly covered topics include:
- The importance of scientists communicating with the public
- Developing key messages
- Defining audiences
- Conducting media interviews
- Finding public outreach opportunities
- Using online and social media effectively
- Practice with public presentations and on-camera practice
What does a Communicating Science workshop look like in action?
These two clips from workshops show examples of attendees practicing their 3-point message.
Here are two example videos of workshop participants at the University of Maryland, College Park answering the question "Who are you, and what do you do?" in 3 minutes or less.
We are at long last seeing across the scientific community a realization that communication of science to society is a central part of doing science, not an optional afterthought. Doing this well takes training and practice. The AAAS workshops offer you an opportunity to develop your skills so that your messages are heard and your enthusiasms are felt. It's also a lot of fun!
Nancy Knowlton, Smithsonian's National Museum of Natural History
Watch a testimonial from an attendee of a NSF/AAAS Communicating Science workshop at Cornell University.