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Webinar: Measuring Change in Social Norms within Gender-Transformative Programming

CARE Tipping Point

Photo copyright 2017 CARE Tipping Point Photovoice.

At 10:00 AM Eastern Time on Thursday, October 17, join the AAAS Science and Human Rights Coalition’s Scientific Collaborations with Human Rights Organizations project team for the webinar “Measuring Change in Social Norms within Gender-Transformative Programming.”

This webinar will explore CARE’s Tipping Point Initiative’s experience with social norms change measurement and translating evaluation findings into impactful program approaches. The Tipping Point initiative focuses on addressing the root causes of child, early and forced marriage by promoting the rights of adolescent girls through community level programming and evidence generation in Nepal and Bangladesh, and multi-level advocacy and cross-learning efforts across the globe. Tipping Point’s approach is rooted in challenging repressive norms – or the unwritten rules of behavior considered to be socially acceptable – and promoting girl-driven movement building and activism. This is done through group-level sessions with girls, boys, mothers and fathers that facilitate individual gains in agency and improving relationships within families while also regularly engaging stakeholders, such as religious leaders and government officials, to promote community-level change.

The webinar will highlight the deployment of CARE’s Social Norms Analysis Plot (SNAP) Framework, a tool which identifies the key components of a social norm, questions that help develop qualitative methods and measure changes in norms over time (e.g., two time point uses of vignettes). The SNAP framework was developed and then piloted in CARE’s Towards Economic and Sexual Reproductive Health Outcomes for Adolescent Girls project in Ethiopia in 2015. It has been internationally recognized as a practical guide for translating social norms theory into useful measures for understanding and detecting shifts in social norms.

Tipping Point’s experience includes the recent use of a norm-by-norm focus group discussion guide built off the SNAP Framework components in the initiative’s Phase 1 final evaluation and the Phase 2 cluster randomized control trial baseline study. Finally, the discussion will also present how the SNAP Framework informed the ways Tipping Point intervention components were further tuned for greater impact.

Want to watch past webinars in this or a past series? Click here


Anne Sprinkel, CARE

Anne Sprinkel

Anne Sprinkel is project director for Tipping Point at CARE. She has over nine years of international development and humanitarian experience in Latin America, Africa, the Middle East, and Asia with local, faith-based, and international humanitarian aid organizations. She served as a Peace Corps Volunteer in Guatemala where she worked with rural health promoters as a Preventive Health Technician before completing her Master’s in International Development at George Washington University and then joining CARE in 2015. Anne has a diverse technical background encompassing research, analysis and programming on gender, gender-based violence, resilience and sexual and reproductive health.


Mindy C. Reiser

Mindy C. Reiser, Ph.D., is a sociologist with extensive research and evaluation experience in the United States and internationally. She has worked for the United Nations, taught at the university level, and served as program manager for economic development programs in Central Asia and the Caucasus. She is a member of the Steering Committee of the AAAS Science and Human Rights Coalition. Dr. Reiser is a co-founder and Vice President of Global Peace Services USA -- an NGO focusing on peacebuilding and conflict resolution, and also serves on the Board of Governors of the Washington, DC Chapter of the Labor and Employment Relations Association.


This webinar series is a project of the AAAS Science and Human Rights Coalition. The team organizer is Oliver Moles, Ph.D.

To view past webinars in this series, please visit Innovations in Human Rights Program Evaluation. Missed past program evaluation webinar series? View the recorded webinars Online.

Event Contact

Nate Weisenberg

Senior Program Associate

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