Myths, false claims and reports of bad science can spread like wildfire on social media and by word of mouth, but scientists affiliated with AAAS programs are working strategically to combat science misinformation. In the video series “AAAS Voices: Countering Science Misinformation,” experts explain the challenges of misinformation on addressing timely topics such as climate change, technology and health, including the COVID-19 pandemic. Scientists share how they combat misinformation and offer strategies for how their fellow scientists can productively address and correct the inaccuracies they encounter.
As a climate scientist with the Union of Concerned Scientists, Astrid Caldas communicates the facts about climate change to a wide range of audiences in person, on social media and through media appearances.
To get the facts across and effectively clarify misinformation, Caldas recommended several strategies to fellow climate change communicators who want to best connect with their audience. For instance, tie your message to your particular audience’s values and encourage listeners to challenge their own assumptions by asking questions, said Caldas, a 2013-2014 AAAS Science & Technology Policy Fellow.
“It’s never a lecture. It’s a conversation,” said Caldas.
[Associated image: Union of Concerned Scientists]