AAAS has announced that Tal Z Woliner has joined the organization as its chief communications officer. Woliner, most recently senior vice president at Direct Impact/BCW Global, began her new role Aug. 30.
“We are thrilled to have Tal join us in this critically important role. It has never been more important for AAAS to be front-and-center in the U.S. and global discourse around issues of science and society, and Tal’s deep experience in crafting multi-pronged communications strategies for diverse audiences is exactly what the organization needs to get us there. She will be a great addition to our leadership team and we are looking forward to working with her in the years to come," said Andrew Black, chief of staff and chief public affairs officer at AAAS.
“I’m excited about bringing a fresh perspective to an organization that’s been around nearly 175 years,” said Woliner, who said she looks forward to elevating and promoting the activities of AAAS’ diverse slate of programs and highlighting the organization’s continuing efforts to affect change. “AAAS has such a great reputation and is a trusted source of science.”
Woliner brings to AAAS more than 15 years of public relations agency experience, with expertise in media relations, public affairs, and corporate and crisis communications. She joined Direct Impact in 2018 to lead a team of people managing corporate communications and public affairs campaigns around the country related to communications infrastructure.
Previously, she was at a boutique public affairs firm in Washington, D.C., where she led PR and advocacy campaigns in the medical technology sector and served as an account leader to trade associations across several sectors. Prior to that, Woliner spent a decade at Ketchum, where she focused on strategic counsel, media relations, public affairs, and reputation management support for companies such as IBM and Nestlé.
Woliner, who holds a Bachelor of Arts in communication and minors in business administration and philosophy from the University of Southern California, serves as the chair of the USC Annenberg Alumni Advisory Board. She is also a member of the Board of Visitors for The Fund for American Studies’ Journalism and Communications Program.
Her wealth of experience across industries, including food and agriculture, health care, energy, technology, and transportation, equips her with a strong knowledge base of how science touches so many areas – a perspective that is particularly important now.
“The past 18 months have really put a spotlight on science in a way that I think will have impacts for years to come,” she said. “If the pandemic has taught us anything, it is that we have to understand how science plays into how we make decisions as a country and as a society.”
Said Woliner, “It's an exciting challenge to be at the helm of communications at such a pivotal time.”