2018 Annual Meeting Communicating Science Seminar

The 2018 Communicating Science Seminar took take place on Thu., Feb. 15, as part of the 2018 AAAS Annual Meeting in Austin, TX. This annual seminar focused on different aspects and approaches to communicating science, emphasizing both theory and practice. The three sessions (more information below) provided a forum for scientists, science communication and public engagement professionals and social scientists whose research can inform best practices to share their expertise and learn from one another. Videos of the seminar will be available here soon. Read more about the 2018 Communicating Science Seminar in AAAS News.

Mónica Feliú-Mójer speaks during the 2018 Communicating Science Seminar. | Credit: Professional Images Photography.

The first of the three panels, Reaching Beyond the Science-Interested Public, discussed which frames, messages, contexts and communication channels scientists can use to connect with resistant, uniterested and other hard-to-reach audiences instead of merely "preaching to the choir." Speakers included Nalini Nadkarni, of the University of Utah, Monica Feliu-Mojer, of Ciencia Puerto Rico, and Jean Ryoo, of the University of California, Los Angeles. Mark Rosin, of the Pratt Institute, moderated. 

The second panel, Developing a Narrative About Your Data, focused on practical tips to make scientific information understandable by putting it in the context of a relatable narrative. Speakers included Michael Webber, of the University of Texas at Austin, Joe Hanson, of It’s Okay to be Smart, and Karen Akerlof, a Visiting Scholar at AAAS. Renata Rawlings-Goss, of South Big Data Innovation Hub, moderated.

The third panel, Advocating for Public Engagement with Science, shared experiences advocating for increased support for public engagement within institutions and communities and discussed how to evaluate the quality and effectiveness of public engagement. Speakers included Patty Debenham, of Debenham Consulting, Jessica Hellmann, of the University of Minnesota, and Susan Renoe, of the University of Missouri and the National Alliance for Broader Impacts. Mahmud Farooque, of the Consortium for Science, Policy and Outcomes at Arizona State University, moderated.