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If you cannot — in the long run — tell everyone what you have been doing, your doing has been worthless.
— Erwin Schrödinger

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With the ever-growing use of new computer-based technologies, people are growing more accustomed to accessing the information they want, when they want it. Where do they turn online when they want information about your field of study or research projects?

People are going straight to the source—you. Building and maintaining an online presence enables you to reach the public directly.

You may wonder: what tools are right for you? What professional connections can I make online? How can you foster public engagement through online technologies?

In this section, we will explore the broader concepts and "best practices" to consider when using online tools and social media. Then we go a bit more in-depth about some of the more popular platforms available and suggest ways to incorporate them into the communication of your specific scientific work.

The video below highlights tips from a panel of scientists and bloggers who spoke about communicating science using social media at the 2013 AAAS Annual Meeting. The session in its entirety is also available to watch for free.