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2014 Annual Meeting Communicating Science Seminar

Scientific and technological issues increasingly trigger societal conflicts whenever they intersect with personal or political views. Today's scientists and engineers are challenged to communicate and engage with the public and journalists, particularly amid pressures on research and development budgets and related concerns about transparency and accountability. This seminar from the 2014 AAAS Annual Meeting — separated into three sessions on engagement with journalists, social media and public events — shared science communication expertise in working with different types of content, across a range of formats, for various audiences.

Engaging with Journalists

Presenters: Carl Zimmer, Independent science journalist (11:00); Robert Lee Hotz, The Wall Street Journal (18:00); Paula Apsell, NOVA (30:20); David Baron, Public Radio International (36:00); Q&A Session (48:30)
Moderator: Cornelia Dean, The New York Times and Brown University


Engaging with Social Media

Presenters: Maggie Koerth-Baker, (4:20); Kim Cobb, Georgia Institute of Technology (17:50); Danielle N. Lee, Cornell University (29:10); Q&A Session (50:15)
Moderator: Dominique Brossard, University of Wisconsin


Engaging with Public Events


Presenters: Rabiah Mayas, Museum of Science and Industry (11:00); Kishore Hari, University of California (25:30); Amy Rowat, University of California, Los Angeles (40:00); Q&A Session (52:20)
Moderator: Ben Lillie, The Story Collider