Scientific and technological issues increasingly trigger societal conflicts whenever they intersect with personal or political views. Today's scientists and engineers are challenged to communicate and engage with the public and journalists, particularly amid pressures on research and development budgets and related concerns about transparency and accountability. This seminar from the 2014 AAAS Annual Meeting — separated into three sessions on engagement with journalists, social media and public events — shared science communication expertise in working with different types of content, across a range of formats, for various audiences.
Engaging with Journalists
Presenters: Carl Zimmer, Independent science journalist (11:00); Robert Lee Hotz, The Wall Street Journal (18:00); Paula Apsell, NOVA (30:20); David Baron, Public Radio International (36:00); Q&A Session (48:30)
Moderator: Cornelia Dean, The New York Times and Brown University
Engaging with Public Events
Presenters: Rabiah Mayas, Museum of Science and Industry (11:00); Kishore Hari, University of California (25:30); Amy Rowat, University of California, Los Angeles (40:00); Q&A Session (52:20)
Moderator: Ben Lillie, The Story Collider
Engaging with Social Media
Presenters: Maggie Koerth-Baker, BoingBoing.net (4:20); Kim Cobb, Georgia Institute of Technology (17:50); Danielle N. Lee, Cornell University (29:10); Q&A Session (50:15)
Moderator: Dominique Brossard, University of Wisconsin