The importance of "who you know" applies to the world of journalism as well. Establishing a network of resources can make navigating the media much more efficient — and even enjoyable!
To get started on expanding your network, consider the following channels.
- Public Information Officers: Public information officers (PIOs) are employed by university media relations and research news offices, as well as government agencies and other institutions. Many have backgrounds in journalism and/or science, and they are often available to assist scientists and engineers who have information to share with the news media.
Not sure who at your institution fills this role? If your institution has submitted their PIO contact information to EurekAlert!, you can find it on EurekAlert! Science Sources.
- Other Scientists: There's a lot to be said for someone who has "been there, done that." Establishing ties with other scientists in your field who have worked with the media can be a useful way to share best practices. Start by talking with your colleagues at work and see what they have to share.
- Put Yourself Out There: One way to expand your circle is to actively get your name and work circulating. By starting a personal blog, commenting on public websites, and attending media-friendly scientific conferences, you can increase your chances of coming to a reporter's mind when they are reaching out to an expert in your field.
Tips on Interviews
Tips from the Reporters
Find out what tips top science reporters and editors offer scientists, and what they have to say about the relationship between science and journalism:
- Robert S. Boyd, McClatchy Newspapers
- Mariette diChristina, Scientific American
- Ira Flatow, National Public Radio (NPR)
- Andrew Revkin, Dot Earth blog, The New York Times
- Carl Zimmer, The Loom blog, Discover Magazine
The video below highlights some suggestions from a panel of science journalists at the 2013 AAAS Annual Meeting. The panel in its entirety is also available to watch for free.